Eye Popping and Jaw Dropping
Ad Copy Secrets
1. Use a hand written letter on your ad copy instead of
text.
Write the ad on a piece of paper, scan it and publish
the ad on your web page. Adding a personal touch will always increase your
sales.
2. Publish a list of famous and respected customers who
have bought from you on your a copy.
People will think that if these people bought from you,
they should also trust your business and purchase your products. Make sure
to get their permission first.
3. Show before and after photos for your products on your
web page copy.
Show the problem picture and then beside it, show the
picture of the resolution to the problem when they use your product.
4. Include an article or review that has been written
about you or your business with your ad copy.
This will show people that your business is respected
and will increase your credibility.
5. When you offer free bonuses in your ad copy, also list
the dollar value beside each bonus.
People will feel they're getting a good deal and it will
increase the value of your product.
6. Hire a famous person to endorse your product or service.
Make sure the person is well known to your target audience.
Include their picture and statements on your ad copy.
7. Include your own picture on your ad copy.
This will show people that you're not hiding behind your
ad copy and will increase their trust. Also, include your contact information
below the picture and a brief statement or quote.
8. Tell your potential customers on your ad copy that
you will donate a percentage of their purchase price to specific charity.
This will show them you really care about the people.
They may just buy your product to donate to the charity.
9. Ask your potential customers plenty of yes and no questions
in your ad copy.
The questions should remind them of their problem and
make them think about what will happen if they don't purchase your
product.
10. Tell your potential customers they will receive a
free prize if they find the five words in your ad copy that are misspelled
or spelled backwards.
The longer you can keep someone reading your copy the
greater chance of them purchasing.
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