Ten Tips to Avoid ‘Bandwagon
Business’
Firstly, we have to define exactly what ‘Bandwagon Business’
means.
If you are familiar with my various articles, you will
know that I often use common phrases or sayings in support of my argument
/ points.
This is no exception!
Here, the phrase is ‘jump on the bandwagon’ - meaning
to get involved with the latest venture / fad / craze / in order to make
money, achieve an element of success or just simply to appear ‘cool’.
In the business sense, I am relating to the frequently
changing developments, niche opportunities, schemes, incredible new ventures………….
What is clearly apparent, in particular in the online
world - or the internet as we all know it, is the vast numbers of people
who seem to jump from one bandwagon to another, with intense frequency,
that you may be left thinking they have surgically attached springs to
their feet.
Unless you are VERY lucky indeed, this process will not
work for you.
Here are my Top Ten Tips to Spot / Avoid this problem
of epidemic levels…….
1. Decide on your identity.
In the very simplest of senses, there are two main categories
of people online looking to make money. Those who are plain and simple
‘opportunity seekers’ - looking to make money from some ‘get rich quick’
scheme’….. Doublers, Triplers, Gifting Programs, Money Matrixes…..
Then, there are those who are seeking to create their
own online business. A real business.
If you are the former (opportunity seeker) - be warned.
Most of these schemes FAIL…… period…. End of Story. FACT.
If you are really looking to create an online business
- this is vastly different. It may take a great deal more time, energy,
work, involvement, commitment, focus… and perhaps even investment - but
it’s a business - a real business - not an empty pot of false promises.
So, decide which one you want to be - and stick with it.
2. Don’t undervalue yourself.
It is often said, that they key to your success, lies
inside you. You may not know it, or have realised it….. but it’s there.
Everyone has weaknesses - so focus on your strengths in the main, and quietly
develop areas in which you are a little less strong…… and gradually turn
them into more positives.
3. What are your expectations?
Define clearly to yourself, exactly what it is that you
want from your online activities, and what you expect to achieve. Be realistic.
Although the internet is FULL of claims of people can make a fortune ‘overnight’
- it simply isn’t so. If you have never made money online, set a target
to reach just $500 to start with.
Once this is achieved and sustained, increase your target
to $1000 - then later $2000 per month….. then afterwards raise your target
to $4000 per month….. and so on…… Start small….. work from there, and gradually
increase your expectations only when you have achieved your first targets.
You WILL find this works far more effectively than expecting to make $250,000
a year online within a week. Most people soon realise that they won’t be
millionaires in a few weeks with their ‘program’ - so off they go looking
for the next one.
4. Believe in it.
Have faith in your business, your product or your service.
Sell yourself, sell the idea or concept first - if you truly believe in
it, the persuasive powers of this will provide you with 90% of your success.
If you don’t honestly have faith in your business or product - before you
know it, you will looking for the next bandwagon to jump on.
5. Is your résumé / CV 56 pages long?
In the offline ‘real world’, just how often do you change
job? Every month? I doubt it! But online, people change their direction
or business with more frequency than an 8 week old baby goes through diapers.
If you were an employer interviewing a candidate for a position are your
company - and they presented you with their résumé or CV
showing they had already had dozens of positions in a short period of time,
what would that tell you?
That they are very experienced?… I don’t think so.
6. Fairytale? Storyland?
Treat your online business like real business….in fact,
it IS a real business, or at least that is how you should consider it.
Work at it like a Hans Christian Anderson story, and there won’t be any
’Happily Ever After’. One of the BIGGEST reasons why people jump from one
opportunity / business to another, is simply because they don’t treat it
seriously. If you consider it to be a little fun - fair enough, but don’t
expect much in return.
7. Blurred vision?
In other words….. FOCUS. If you don’t concentrate, or
you become easily distracted, this will detract from your success, and
will prove very costly. Don’t underestimate this. This is one of the biggest
reasons for ‘bandwagon business’ - people become easily led away from what
they are doing - with the lure of ‘greener pastures’.
8. Get committed.
…and stay that way. The initial levels of enthusiasm
are normally quite high, but then gradually taper away over time. Interest
wanes, activity drops off, before you know it, you are spending less and
less time on your business. That’s when the next ’easy option’ seems tempting.
You can develop a vicious circle of doing this repeatedly online - back
to the bandwagon jumping routine. Stick with it. Commit to it.
9. Do the Stock Market.
No - not literally. But you must INVEST - that is paramount.
But before you grab your Credit Card and send it into meltdown mode - this
isn’t necessarily all about money. The biggest and most vital investment
to make, is your time, your energy, your enthusiasm - and you must regularly
invest - keep topping it up, just like a Pension Plan or your Retirement
Fund. You gotta keep adding to it. Although money will come into the equation,
because you simply can’t do everything for free - just don’t splash the
cash at every opportunity you see, without trying to turn each ’spend’
into a positive R.O.I. (Return On Investment).
10. Baahhh…..baaahhhhh….
Sheep follow sheep….follow sheep. This is another classic
reason for ‘bungee business’ - or bouncing around from one to the next.
You see that all the other sheep are going in one direction - so you follow.
If ‘everyone’ is doing something, must you? It’s not necessarily the best
answer to go with the flow, or follow the crowd. Consider being contrary,
contrasting, doing it with a twist - be different. You might just get the
edge over all the other sheep.
Next Article:
Show and Tell
for Profit
One of the more innovative yet inexpensive ways of building
buzz for your business is to consider inviting members of your target audience
to a complimentary talk. For example, Steve could invite people to his
nicely.....
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