Key
Email Marketing Tactics
Email is often described as the most effective
marketing vehicle on the Internet today. Compared to banner advertising
or other methods, targeted email marketing can deliver far better results
at a much lower cost. It's also a very easy way to lose money!
While it's true that a well planned, targeted
campaign can deliver astonishing results, a poorly executed campaign will
just cost you good money. A good email marketing strategy is built on a
foundation of seven key tactics.
Tactic One: Use E-Zines To Target Your
Audience.
Since you're probably not starting out
with a mailing list of your own, you'll want to use opt-in email newsletters
to find and reach your desired audience. Even as your own mailing list
grows, e-zines will probably remain the most important vehicle for your
marketing efforts. I recommend that you subscribe to and/or read several
issues of any e- zine before buying an ad.
Tactic Two: Test Your Copy and Offers With
Classified Ads.
Your first efforts at writing a really
profitable e-zine ad will probably be a painful learning experience. In
order to keep it from being an expensive lesson, use low-cost (or free)
classified ads to test different headlines and offers. Once you've built
up your own mailing list, you should be able to test your ads for free
with "ad swaps," and even make some money in the process.
Tactic Three: Give Good Ads Top Exposure.
Once you have an ad that's tested well,
your best results will come from "top ads" (also known as sponsor ads)
in the e-zines you've selected. The best ads, running in the best spots,
in the best e-zines, will usually give you the maximum return. Some e-zines
also offer "solo" ads at a higher cost, which allow you to send an entire
sales letter to their list.
Tactic Four: Write Articles & Reports.
Writing short articles and reports on
your chosen subject will let you get free advertising, increase your credibility
in the eyes of your prospects and customers, and provide a ready source
of material for your own opt-in newsletter. Free reports are also one of
the best freebie offers you can make to increase the response to your advertisements.
Tactic Five: Build Your Own Mailing List.
One of the most important parts of our
strategy is to build your own opt-in list of customers and prospects. Over
time, this list will become a serious source of revenue, and a vital strategic
asset for your business. It costs little or nothing to mail to your own
list, and sharing your knowledge through a newsletter will help you build
a loyal following.
Tactic Six: Never Stop Testing.
You should always be testing, making small
changes to your ad, your offer, your website, maybe even the price of your
product, to find the right combination. It's not uncommon to double or
triple the total conversion rate over the course of a 3-month email marketing
campaign. Little gains add up to big profits over time.
Tactic Seven: Offer A Well Targeted Bonus
For Responses.
It's often helpful to offer a free bonus
in your e-zine ads, as an incentive to respond. Be mindful of what you're
offering, though. After all, if you give away $10,000 anyone will respond.
On the other hand, an offer of free Palm Pilot software will only attract
people who own Palm Pilots. Use your bonus to target the people you want
to respond.
While these seven tactics are a good starting
point, it's impossible to reduce email marketing to a single 600-word article.
I wish you success.
"You'll seldom
experience regret for anything that you've done. It is what you haven't
done that will torment you. The message, therefore, is clear. Do it! Develop
an appreciation for the present moment. Seize every second of your life
and savor it. Value your present moments. Using them up in any self-defeating
ways means you've lost them forever."
*-- Dr Wayne Dyer {American Psychotherapist,
Author & Lecturer}
Site Home : Work
From Home Based Business ==> Online
Viral Marketing
Stay At Home Business
| Affiliate
Selling | eBay
Work At Home | Network
Marketing Opportunity
Selling
Information Online | Small
Home Based Business | Home
Based Business Work | Free
Home Based Business
Home Business
Opportunity Online | Online
Home Business | Work
At Home Business
Internet Home
Based Business | Home
Working Opportunities
(c) www.gotothings.com All material on this site is Copyright.
Every effort is made to ensure the content integrity.
Information used on this site is at your own risk.
All product names are trademarks of their respective
companies.
The site www.gotothings.com is in no way affiliated with
or endorsed by any company listed at this site.
The content on this site may not be reproduced or redistributed
without the express written permission of
www.gotothings.com or the content authors.
|