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Amazing Ways To Super-Charge
Your Online Profits!
Which do you think is harder to do: sell something new
to someone who has already bought from you in the past or convince a stranger
to make his/her first purchase?
The answer is obvious: a person who has already purchased
your product and is enjoying the benefits you promised is a prime target
for additional sales.
That's why it's important to build on your existing customer
relationships and "leverage" the trust you've earned with the following
techniques:
-
After you make a sale, be sure to follow-up with the customer.
Sending a thank-you email message is good manners and including an advertisement
for other products you sell is good business. You could follow-up every
few months, quarterly, send holiday greetings, birthday messages, etc.
-
When a consumer is ready to buy, you can upsell additional
items. When they're at your order page, tell them about related products
you have for sale -- if you're selling Widgets, tell them about your Widget
Cleaning Kit, or Customized Widget Covers. Make it easy (and economical)
to add it to their original order.
-
Word-of-mouth is a huge sales generator. Give your customers
an incentive for telling friends by offering them discounts for referrals.
If possible offer a discount to your old customer AND his/her referral,
and then watch as one sale blossoms into dozens.
-
When you sell a product, give your customers the option of
joining an affiliate program so they can make commissions selling your
product. A satisfied consumer is a great salesperson and your affiliate
program can help you turn a single sale into a stream of orders.
-
You could cross-promote your product in a package deal. You
can cross-promote your own products or enter into a partnership with another
company. At the very least, you'll get free "exchange" advertising. At
the most, you'll earn commissions for all the pass-along business. Just
be sure that you're cross-promoting items that are related to your product/service
and that your customers would truly find interesting.
-
When you ship out or deliver your product, include a discount
coupon for other related products you sell in the package.
-
Ever wonder how the "Barbie" empire thrives when the doll
itself sells for just a few dollars? It's the add-on products that makes
the difference -- Barbie's car, clothes, beauty shop, friends, etc. Tell
your customers about upgrades, special services, attachments in a catalogue.
If consumers enjoy your product, they'll be grateful for the information
and likely to buy the extra add-ons.
-
Sell gift certificates for your products. You can offer either
a "pre-paid" gift certificate for a specific item or a dollar-amount certificate
that would enable the recipient to make his/her own personal selection.
(The second idea works extremely well because often the gift recipient
will want something that's more expensive than his/her certificate…and
that means more dollars for you!)
-
Send your customers free products (sometimes called promotional
items) with their product package. It could be bumper stickers, ball caps,
t-shirts etc. The key is to have your ad printed on the item. The free
gift is an instant -- and long-term -- billboard for your product or service.
Remember, a satisfied customer wants to keep doing business
with the company that provided the satisfaction So give the people what
they want -- easy (and frequent) ways to spend more money with someone
they trust…you!
Next Article:
You,
Too, Can be a Salesperson
What I know how to do is talk to people, all kinds of
people -- restaurant owners and waiters, CEO's and receptionists, entrepreneurs
and kindergarten teachers. I don't try to sell these people anything; we
just have......
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