Getting One-way Inbound Links:
the 5 Major Strategies
Do you know all the major strategies for getting valuable
one-way inbound links?
With search engines putting a damper on direct reciprocal
links, the hunt for the elusive one-way inbound link is on.
As someone who works with small business website owners,
I\'ve heard just about every inbound-linking scheme there is. In the end,
I\'ve only seen five strategies that really work consistently for getting
hundreds of links.
Yet there\'s perennial interest in alternative linking
strategies. Why? Perhaps because the five major effective strategies involve
a certain amount of hard work, and for many people, SEO is an endless magic
bean hunt. So, before looking at those five most effective strategies,
let\'s look at some of the supposedly easier alternatives.
Link farms never seem to die. The latest variations try
to pass themselves off as viral marketing, but are really a sort of endless
pyramid scheme: you link to me, so I link to someone else, who links to
someone else, and on and on down the line. If you think this will work,
let\'s just say I admire your ability to maintain a childlike innocence
despite all the mean names I\'m sure everyone calls you.
Many one-way inbound linking strategies fall into the
great-if-you-are-lucky-enough-to-get-it category, such as winning a web
award or being featured on a high-PageRank website just for being so great.
Other one-way incoming link strategies are in the this-will-take-forever-to-get-anywhere
category, such as offering to provide testimonials to all your vendors
in exchange for a link to your site. (Hint: If you can get more than twenty
links that way, you probably need to simplify your supply line.)
Now, on to the five major ways of getting large numbers
of one-way inbound links. Some are better than others, but they all have
more potential than some of the more madcapped strategies. Of course, none
is a good strategy all on its own. You have to understand all five strategies
in order to really gain a distinct advantage in the one-way link hunt.
1. Waiting for Inbound Links
If you have good content you will eventually get one-way
inbound links naturally, without asking. Organic, freely given links are
an essential part of any SEO strategy. But you cannot rely on them, for
two reasons:
Unfortunately, \"eventually\" can be a very long time.
There is a vicious cycle: you can\'t get search engine
traffic, or other non-paid traffic, without inbound links; yet without
inbound links or search engine traffic, how is anyone going to find you
to give you inbound links?
2. Triangulating for Inbound Links
Search engines will have a tough time dampening reciprocal
links if the reciprocation is not direct. To get links to one website you
offer in exchange a link from another website you also control. This would
seem to be a mostly foolproof way of defeating the link-dampening ambitions
of Google and the rest. If you have more than one website, you probably
are already employing this linking method. There are only a few drawbacks:
You need to have more than one website. Stop laughing!
There really are businesses that only have one website! In fact, they may
be your clients someday.
The work required to set up this kind of arrangement
and verify compliance is not insignificant. The process cannot be automated
to the same extent as direct one-to-one reciprocal linking.
As with traditional reciprocal links, a very big drawback
is that the links are mostly on \"Resources\" pages that are just lists
of links. There\'s only a small chance of getting significant traffic from
these links. Plus, any \"Resource\" page may well eventually become an
easy target for link dampening, if that hasn\'t happened already.
3. Submitting for Incoming Links
They are the legendary fairy lands of SEO: PageRank-passing,
no-fee-charging, non-corrupt and actually well-run directories of relevant
links. Yes, they really do exist. An SEO friend tells me he knows 200 good
ones just off the top of his head. Plus, there are other kinds of directories:
directories of affiliate programs, of websites using a certain content
management system, of websites whose owners are members of this or that
group, of websites accepting PayPal, etc. etc.
Ah, a link in a PageRank-passing link directory: it\'s
a good deal if you can get it. But let\'s say you do get links from all
200 such directories and a hundred more from the little niche directories--now
what?
4. Paying for Inbound Links
Buying and selling text links on high-PageRank web pages
has become big business. Buying good traffic-generating \"clean\" links
is a great alternative to pay-per-click advertising, which confers no SEO
benefit. But, there are a number of pitfalls of relying primarily on paid
links for SEO:
The cost of the hundreds of links required for substantial
search engine traffic can become prohibitive.
As soon as you stop paying, you lose your link--you are
essentially renting rather than owning, with no \"link equity\" building
up.
Google is actively trying to dampen the impact of paid
links on rankings, as revealed in various patent filings.
Given Google\'s mission to dampen paid links\' effectiveness,
paid link buyers have an interest in verifying that a potential paid link
partner is \"passing PageRank.\" But identifying appropriate PageRank-passing
paid link partners is quite a task in itself.
Google is actively trying to dampen the impact of any
\"artificial\" linking campaign. Having most of your links on PageRank
3 or higher web pages would seem to be a dead give-away that your links
are \"artificial,\" since the vast majority of web pages (note: not necessarily
websites, but their pages) are PageRank 1 or lower. Meanwhile, buying PageRank
0 or 1 links would have so little impact on a site\'s PageRank that it
would not be worth the expense.
5. Distributing Content
All of the above four inbound-link-generating methods
really do work. But it is the fifth method of getting one-way inbound links
that is the most promising: distributing content
The idea is simple: you give other websites content to
put on their sites in exchange for a link to your site, usually in an \"author\'s
resource box,\" an \"about the author\" paragraph at the end of the article.
The beauty of distributing content for links is that the
links generally generate more traffic than links on a \"resources\" page.
Plus, your article will pre-sell readers on the value of your site.
The downside, of course, is that it\'s no small amount
of work to create original content and then distribute it to hundreds of
website owners. But nothing good ever came easy. And on the internet, one-way
inbound links are a very good thing.
In conclusion, there are a number of ways of getting one-way
inbound links, and if you're smart, you'll use all of them.
Next Website Links Article:
Reciprocal
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