By © Arthur, The Online Biz Home

The wonderful thing about an online working at home business is that it does not require you to bug your family members, friends or relatives. Secondly, your home business leads can come from anywhere in the world as long as that person has a PC and web connection.

Let look at the ways you can generate those leads for your online based home business.

Purchase Leads from Online Firm

- Working at home and thinking of purchasing those leads from those online leads companies you found on the internet.  Better think twice.  No matter how good they sound and what they promised you, most of the time, those leads you purchase are completely worthless. 

Asked yourself this question, if those leads you purchase are real and legit, why would that person or company sell it to  you.  Why not they used the leads themselves and make money from it?  To-date, I still have not seen any successful netpreneurs whose success come from purchasing leads from those online leads generating companies.

Another problem with those selling leads is that they could be selling the same leads to many people.  Furthermore, their leads are usually not targeted to your specific business market segment.  The money used for purchasing leads could be put to better used.

Of course among them, there are good leads companies but it is very difficult to tell them apart. 

Unless you know someone who have used the leads company before, the best option is not to waste your money.

Pay Per Click Search Engines 

- One of the best legit home business leads come from the pay per click search engine like Google Adwords (http://adwords.google.com).  Advertising on Google PPC search engine means that your online work at home site can appear in the first search result page when people do a search on google or on any google partner sites. 

This is done by bidding for those targeted keywords that people type. Getting leads from PPC advertising is much reliable and targeted.  Furthermore, you don't have to pay as long as nobody clicks on your ads.  Normally, leads that do click through to your site from your targeted keywords are usually interested in what you are offering.

Natural Search Engine

- Getting leads from the natural search engine like google, yahoo and msn are free.  However, the problem is that it takes time to get your work at home site to rank well in the search engine. It also take time for you to build your back links, create contents and optimize your website. 

While you build up your site ranking, during the short-term, if you want to purchase leads, go for the PPC advertising as their leads are targetted and reliable.  PPC advertising can brings you lots of quality leads and future profits and it is a great ways to bring in large volumes of lead traffics within a short period of time.

Eventually, your long-term online strategy would be to reduce the PPC advertising ratio and get at least 80% of your online work at home leads from the natural search engines.

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