Previous Article:
Deep
Linking Strategy for Content Sites
The good thing is you are going to pick up a linking
tip today that will put you light years ahead of most webmasters who
think a reciprocal link directory is all you need to
gain link popularity in Google and traffic from other sites. Link........
Link Building and Pagerank
Links from other pages help increase your site's Pagerank™.
There are several ways to get inbound links. What follows is a checklist
of the most important ways you can get links to your page:
Internal linking
Since Pagerank™ is assigned to individual pages rather
than sites, internal linking passes Pagerank™ from one page of your site
to another. Linking your pages to one another also benefits your visitors,
who will have easier access to the information on your site. It will also
benefit you, since your visitors will stay around longer.
Linking within a network of sites
If you own several websites, you can link them to each
other, and use this technique to increase the Pagerank™ of specific pages.
If you have many sites linking extensively to each other, you must be careful
and host your sites with different companies so that they don't share the
same C Block IP address (which could alert search engines of artificial
linking, possibly leading to your pages being penalized or downgraded).
Link exchanges
This is a good way to increase Pagerank™, provided that
you exchange links with reputable sites with a topic somehow related to
yours. If at all possible, your partner's link page must be accessible
from their homepage, have a decent Pagerank™ and not contain too many outbound
links.
Writing articles
This is a great way to get links and increase Pagerank™.
Basically, you write articles related to your field, and allow others to
publish them for free in websites and newsletters. At the end of your article,
you include a resource box (a small bio) with a link to your website. As
webmasters publish your articles, your links will spread like wildfire
and your Pagerank™ will increase.
Listing your sites with reputable directories
Since good directories use qualified human editors who
choose listed sites very carefully, they are given significant weight in
search engine algorithms. The two biggest directories are Yahoo! ($299/year
listing fee) and DMOZ (free, but listing your site can take months). In
between, there are many smaller, high quality directories that charge reasonable
listing fees. They should be an important part of your link building program.
Renting links
Many high Pagerank™ websites rent text links to other
pages. These links are really a form of adversising, although their main
objective is not necessarily to generate traffic but to pass along Pagerank™.
Links from pages with Pagerank™ of 7 and higher can cost hundreds or even
thousands of dollars a month. Links from pages with Pagerank™ of 5 and
6 are also very well regarded and less expensive. Again, we must make sure
that these pages are reputable, and that they haven't achieved their Pagerank™
using deceptive or unethical techniques, or you run the risk of having
your pages penalized.
Posting in forums and weblogs
Since forums and weblogs offer plenty of fresh content,
search engine spiders tend to crawl them often. If you are a prolific contributor
to these types of site and use a signature file with a link to your page,
the more entries you post the more links to your page the search engines
will find and add to their index.
Getting unsolicited links
The unsolicited link is the most valuable link, and the
most difficult to get. It occurs when you have content that is so remarkable
that people feel compelled to link to you. You will most likely get unsolicited
links when you post original ideas, voice strong opinions, serve a specific
niche very well, or offer something of value for free (for example a useful
online tool). An example of a site that has achieved high Pagerank™ mostly
on unsolicited links is Jakob Nielsen's useit.com. The 'guru' of web usability
has an extremely plain and unattractive site from the graphic standpoint,
however, his great content and original ideas have compelled so many people
to link to it that it is one of the world's most visited sites.
Next Article:
Link
Popularity Explained and How To Build Links
To gain a better understanding of link popularity it
is useful to know why it became so crucial for search engine rankings.
In the past a web page's ranking was determined, amongst other factors,
by the number of keyword occurences.........
"The object of all life is development,
and everything that lives has an inalienable right to all the development
it is capable of attaining."
*-- Wallace D. Wattles
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