Friend or Foe - Link Exchanges
Are Link Exchanges worth it? Building links to a website can become a time consuming affair and once a link building campaign is started the urge to acquire backlinks faster and more easily soon follows. Link exchanges has become a controversial topic in search engine optimization. The world of search engine optimization is filled with websites and services that provide incomplete information and flat out lies about what their services can do for you and your search engine rankings. Link exchanges are a controversial topic in search engine optimization that produces a lot of discussion in SEO forums mostly from newbie webmasters wondering whether a particular exchange has any value to provide their website. As webmaster's begin to learn about search engine optimization the importance of acquiring backlinks to their website becomes apparent fairly quickly. Building links to a website can become a time consuming affair and once a link building campaign is started the urge to acquire backlinks faster and more easily soon follows. Websites advertising "thousands of backlinks instantly" or "let us automate your link building tasks" are plentiful on the internet. What needs to be understood is that these websites are set up to attract newbie webmasters who are inexperienced with link building by feeding on the human instinct to make work that is not fun easier. They claim that they can make your link building tasks hassle free or automated which sounds great on the surface but in actuality there a number of pitfalls and misrepresentations rampant on these websites that can actually hurt your site's rankings if you are not careful when using these services to exchange links. Link Exchange Advantages
If you are prepared to wade through a lot of junk you can find golden nuggets hidden in with all of the low quality websites. It may make sense if you have a newly registered domain to sign up for one of these services and send out some link exchange requests of your own to sites you judge to be high quality and relevant to your site. After sending out your initial link exchange requests I would not remain actively involved with the link exchange. Only use it when your website is brand new in combination with a directory submission campaign to get those first few free links to your website. For an established business, steer clear of link exchanges as they will not be worth your time.
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