Online Marketing Tips 1
How
to Track Online Marketing ROI Using Cost-per-Action
Forget clicks, page views, and impressions; the only
way to effectively track your online marketing ROI is through Cost-per-Action
(CPA) analysis. As the online advertising market is poised to grow nearly
$10 billion over the........
Is
Internet Marketing A Hobby or A Business For You?
As an Internet marketing consultant, and fairly high
visibility online marketer, I get to see a lot of things that the average
person doesn't. By studying what other successful online businesses
are doing, I was finally able to "break the code.......
Why
Most People Fail at Marketing Anything on the Internet
Do you know why most people fail at marketingg anything
on the Internet? Even though the products or services they are trying to
sell are awesome? Pause a minute, regardless of your present level
of success, and try to find out the......
Dollars
In The Details!
When it comes to your marketing message, the little things
count. Trouble is, you’ll never come to respect how much, until you make
a commitment to science. Let me ask you something. Do you practice
Kaizen? Kai what? Kaizen.........
How
To Write To Persuade
I'm sure you've seen those ads that grab your attention
and have you ready to pull out your wallet or credit card. They are literally
making you an offer you can't refuse. Don't you wish your ads were
that persuasive? Are the marketers.....
7 Tips
for Better Ads
More about advertising from BIG Mike McDaniel
The content of advertising is basically the same no matter what the media.
It is good and it works, or it is bad. Some TV ads are so clever people
tend to remember the cleverness.......
How
to write a killer sales letter?
I sit down and look at my notebook. Then, I put myself
into the ‘zone’. That’s how I start to write web copy that sells.
Whether you agree with me or not, your web copy will
determine whether your product’s going to sell online or not.......
The
"Not-So-Secret" Formula For Good Sales Letters
Do you know the formula for writing a good sales letter?
There are three steps to creating a powerful and effective sales letter
for your business. For the Marketer, the content of the sales letter is
the "Good News" associated with the.......
KISS
- Keep It Simple Scholar
We've all heard the normal KISS principle (Keep It Simple
Scholar). When we talk about sales copy, it is important to keep it simple.
It is also important to keep it short. Let's briefly take a different
view of sales copy. Perhaps you.......
10
Hypnotic Sentences That Sell Like Wildfire
Are you looking for a way to keep your prospects reading
your ad copy until the end? Or do you want to hypnotize and bring them
into a `buying trance'? Then just tell your readers what they are
probably thinking, feeling or doing as they.......
The
Lazy Writer’s Way to Creating Killer Headlines!
Dear Friend, I have a confession to make. It’s about
the title of this article. I stole it and I’m not ashamed to admit it.
I “modeled” the title after the highly successful ad headline “The Lazy
Man’s Way To Riches.” Contrary to what.....
7
Common Sales Letter Mistakes That Kill Sales Every Time!
It just takes one little mistake within your sales letter
to instantly "turn off" prospects. So, how many of these mistakes
are you currently making in your sales letter that are stealing profits
from you? 1) The Offer Isn't Clearly Defined Early In.......
The
Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None
of them begin with the idea they’ll fail, in fact they have high hopes
of success, but they fail all the same. One of the main reasons for the
high failure rate is an over reliance on........
Businesses
Who Profit From Hiring Freelance Writers
Millions of businesses worldwide are reaping the rewards
of hiring competent freelance writers. Some of these companies have never
even met the freelancers to whom they outsource projects and yet the relationship
works.......
The
Tao of Web Marketing
A few months ago I was watching a stream meandering back
and forth across a flat plain in a high mountain valley. The stream
reached it's destination - a small lake - but only after dozens of loops
and curves. It occurred to me.......
Using
A Strong Risk Reversal Closes More Sales
When you minimize risk in purchasing decisions a lot
more people are willing to say "yes". Once they sample your product or
service, if it performs as you say, most customers will keep that product
and continue buying again and again........
Listen
Your Way to Sales Success
There are many factors and variables that affect our
sales on any given day. There is however, one key skill that will increase
help you increase your sales immediately. Listen to your customer!
That's it! That's all it takes to close more......
How
To Use The Most Powerful Force In Selling?
What is the most powerful, irresistible, GUARANTEED way
to get customers interested in your product or service?
Did you guess "low price"? Wrong. Do you think it's "free?"
Try again. "Guaranteed"? Sorry -- wrong again.....
Conversion
Is King
Sadly, no matter how brilliant your marketinng is, how
pretty it is, how expensive it is...the only question worth addressing
is this - Does it sell? Most businesses focus all of their marketing
attention on advertising or lead generation. That's......
Get
More Customers - With Less Work!
A lot of website owners work tirelessly at increasing
their traffic. They submit to FFA pages and classified sites. They participate
in startup programs and pop under exchanges. There is no end to the gimmicks
they will try, all in the.......
How
to Get Your Service, Product, or Idea On TV News?
Few things in media are as powerful as television exposure.
Anyone who has ever been on TV can tell you, a few shots on the tube and
people are recognizing you in the supermarket. Local television news
has taken off as one of the.....
Sponsorship:
A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketiing
in the U.S. It is still very much in its infancy, especially in the trade
show arena. With this in mind, you can find unlimited opportunities to
broaden your competitive advantage by......
Smart Marketing
Are you attracting a large number of prospective customers
at the lowest possible cost ...and converting the maximum number of them
into paying customers? It's not very difficult if you follow these 3 simple
steps. Step 1: Control Your........
How
to Use Public Speaking to Attract Clients?
When Robert Middleton moved his marketing consulting
practice, Action Plan Marketing, to Palo Alto, California several years
ago, he started his business from scratch. He had left his well-established
client base several miles away
The
Secret to Great Presentations
If you take only one piece of advice about public speaking,
make sure that it is this pearl of wisdom. If you focus on this one simple
thing, the number of times you say “uhm” won’t matter. If you focus on
this one thing, your gestures and.......
A
Short Guide to Effective Public Speaking
Delivering an effective presentation to 20 or to 200
people is difficult. Because listeners have better access to information
since the internet became commonplace, audiences expect more content from
speakers today. In addition......
Be Brief!
Centuries ago great speakers often spoke two hours and
more. But today when sound bytes on television news are the
norm and serious problems are solved in an hour on a television drama,
audiences are most interested in........
How
to Create a Successful Brand for Your Business?
The idea of branding is valuable and imperative for business
owners and leaders in organizations. But what exactly is a brand
and why is it so important for you as a business owner or professional?
A brand is the essence of who you are........
Guidelines
For A Powerful Business Name
When a name is used in business it must be unique, powerful,
proprietary, related to the business, exciting and able to arouse curiosity
and equally pleasing to the mind. Therefore, it is not wise to have a twisted
spelling and hard to pronounce......
Attract
New Customers with a Strong Guarantee
Whether due to the global economic condition, the export
of jobs to slave wage nations such as India and Russia, or the overall
need for self-fulfillment in the wake of the World Trade Center attack
– more and more people are........
"One of the annoying things
about believing in free will and individual responsibility
is the difficulty of finding
somebody to blame your problems on. And when you do find somebody,
it's remarkable how often his
picture turns up on your driver's license."
*P. J. O'Rourke {American Author & Commentator}
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