Online Marketing Tips 1

How to Track Online Marketing ROI Using Cost-per-Action
Forget clicks, page views, and impressions; the only way to effectively track your online marketing  ROI is through Cost-per-Action (CPA) analysis. As the online advertising market is poised to grow nearly $10 billion over the........

Is Internet Marketing A Hobby or A Business For You?
As an Internet marketing consultant, and fairly high visibility online marketer, I get to see a lot of things that the average person doesn't.  By studying what other successful o­nline businesses are doing, I was finally able to "break the code.......

Why Most People Fail at Marketing Anything on the Internet
Do you know why most people fail at marketingg anything on the Internet? Even though the products or services they are trying to sell are awesome?  Pause a minute, regardless of your present level of success, and try to find out the......

Dollars In The Details!
When it comes to your marketing message, the little things count. Trouble is, you’ll never come to respect how much, until you make a commitment to science.  Let me ask you something. Do you practice Kaizen? Kai what? Kaizen.........

How To Write To Persuade
I'm sure you've seen those ads that grab your attention and have you ready to pull out your wallet or credit card. They are literally making you an offer you can't refuse.  Don't you wish your ads were that persuasive? Are the marketers.....

7 Tips for Better Ads
More about advertising from BIG Mike McDaniel   The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever people tend to remember the cleverness.......

How to write a killer sales letter?
I sit down and look at my notebook. Then, I put myself into the ‘zone’.  That’s how I start to write web copy that sells.
Whether you agree with me or not, your web copy will determine whether your product’s going to sell online or not.......

The "Not-So-Secret" Formula For Good Sales Letters
Do you know the formula for writing a good sales letter? There are three steps to creating a powerful and effective sales letter for your business. For the Marketer, the content of the sales letter is the "Good News" associated with the.......

KISS - Keep It Simple Scholar
We've all heard the normal KISS principle (Keep It Simple Scholar). When we talk about sales copy, it is important to keep it simple. It is also important to keep it short.  Let's briefly take a different view of sales copy.   Perhaps you.......

10 Hypnotic Sentences That Sell Like Wildfire
Are you looking for a way to keep your prospects reading your ad copy until the end? Or do you want to hypnotize and bring them into a `buying trance'?  Then just tell your readers what they are probably thinking, feeling or doing as they.......

The Lazy Writer’s Way to Creating Killer Headlines!
Dear Friend, I have a confession to make. It’s about the title of this article. I stole it and I’m not ashamed to admit it. I “modeled” the title after the highly successful ad headline “The Lazy Man’s Way To Riches.” Contrary to what.....

7 Common Sales Letter Mistakes That Kill Sales Every Time!
It just takes one little mistake within your sales letter to instantly "turn off" prospects.  So, how many of these mistakes are you currently making in your sales letter that are stealing profits from you? 1) The Offer Isn't Clearly Defined Early In.......

The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they’ll fail, in fact they have high hopes of success, but they fail all the same. One of the main reasons for the high failure rate is an over reliance on........

Businesses Who Profit From Hiring Freelance Writers
Millions of businesses worldwide are reaping the rewards of hiring competent freelance writers. Some of these companies have never even met the freelancers to whom they outsource projects and yet the relationship works.......

The Tao of Web Marketing
A few months ago I was watching a stream meandering back and forth across a flat plain in a high mountain valley.  The stream reached it's destination - a small lake - but only after dozens of loops and curves.  It occurred to me.......

Using A Strong Risk Reversal Closes More Sales
When you minimize risk in purchasing decisions a lot more people are willing to say "yes". Once they sample your product or service, if it performs as you say, most customers will keep that product and continue buying again and again........

Listen Your Way to Sales Success
There are many factors and variables that affect our sales on any given day. There is however, one key skill that will increase help you increase your sales immediately.  Listen to your customer! That's it! That's all it takes to close more......

How To Use The Most Powerful Force In Selling?
What is the most powerful, irresistible, GUARANTEED way to get customers interested in your product or service?
Did you guess "low price"? Wrong. Do you think it's "free?" Try again. "Guaranteed"? Sorry -- wrong again.....

Conversion Is King
Sadly, no matter how brilliant your marketinng is, how pretty it is, how expensive it is...the only question worth addressing is this - Does it sell?  Most businesses focus all of their marketing attention on advertising or lead generation. That's......

Get More Customers - With Less Work!
A lot of website owners work tirelessly at increasing their traffic. They submit to FFA pages and classified sites. They participate in startup programs and pop under exchanges. There is no end to the gimmicks they will try, all in the.......

How to Get Your Service, Product, or Idea On TV News?
Few things in media are as powerful as television exposure. Anyone who has ever been on TV can tell you, a few shots on the tube and people are recognizing you in the supermarket.  Local television news has taken off as one of the.....

Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketiing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by......

Smart Marketing
Are you attracting a large number of prospective customers at the lowest possible cost ...and converting the maximum number of them into paying customers? It's not very difficult if you follow these 3 simple steps.  Step 1: Control Your........

How to Use Public Speaking to Attract Clients?
When Robert Middleton moved his marketing consulting practice, Action Plan Marketing, to Palo Alto, California several years ago, he started his business from scratch. He had left his well-established client base several miles away

The Secret to Great Presentations
If you take only one piece of advice about public speaking, make sure that it is this pearl of wisdom. If you focus on this one simple thing, the number of times you say “uhm” won’t matter. If you focus on this one thing, your gestures and.......

A Short Guide to Effective Public Speaking
Delivering an effective presentation to 20 or to 200 people is difficult.  Because listeners have better access to information since the internet became commonplace, audiences expect more content from speakers today.  In addition......

Be Brief!
Centuries ago great speakers often spoke two hours and more.   But today when sound bytes on television news are the norm and serious problems are solved in an hour on a television drama, audiences are most interested in........

How to Create a Successful Brand for Your Business?
The idea of branding is valuable and imperative for business owners and leaders in organizations.  But what exactly is a brand and why is it so important for you as a business owner or professional?  A brand is the essence of who you are........

Guidelines For A Powerful Business Name
When a name is used in business it must be unique, powerful, proprietary, related to the business, exciting and able to arouse curiosity and equally pleasing to the mind. Therefore, it is not wise to have a twisted spelling and hard to pronounce......

Attract New Customers with a Strong Guarantee
Whether due to the global economic condition, the export of jobs to slave wage nations such as India and Russia, or the overall need for self-fulfillment in the wake of the World Trade Center attack – more and more people are........



"One of the annoying things about believing in free will and individual responsibility
is the difficulty of finding somebody to blame your problems on.  And when you do find somebody,
it's remarkable how often his picture turns up on your driver's license."

*P. J. O'Rourke {American Author & Commentator}


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