More on Keywords
Keywords are the heart to effective Internet searches.
Whether optimizing a web site or searching for a hard-to-find item, consider
tapping resources to locate a variety of keywords. Identify keywords and
phrases that are relevant to the products, services, or information you
are promoting or searching for.
Synonyms
Use a thesaurus to find terms that are related to a primary
keyword. Searching on a synonym will often bring up different Internet
search results. A thesaurus groups words that are similar in meaning. Usually,
you reach for a thesaurus when you have a word in mind and you are looking
for a similar term. Keep in mind that no two words mean exactly the same
thing. We turn to a thesaurus to find different, more expressive ways of
speaking and writing, this is particularly important when related to keywords.
WebReference - http://thesaurus.reference.com/Merriam-Webster
- http://www.m-w.com
Singular and Plurals
Using the plural form of a word in many of the search
engines, may result in a different batch of search results, than a search
using the word's singular form. It is important that websites be optimized
for both singular and plural forms of critically important keywords or
phrases.
Meta Tags
Look at competitor or similar web sites meta tags to
determine if you have overlooked any obvious keywords or phrases. This
is very easy to do, simply view the source of the web page and look for
a tag in the header that says [meta name="keywords" content=].
Conjugate Verbs
Conjugating verbs in keyword phrases will also vary search
results. Epitomize a variety of pages for critical past, future and present
tense keyword phrases.
Qualifiers
Use qualifiers to vary the meaning of a search phrase
or keyword and bring additional results. Qualifiers usually are adjectives
or adverbs that helps modify and limit the extent of the meaning of a noun
or pronoun, while an adverb helps
modify a verb in a similar way.
Abbreviations & Acronyms
Abbreviations and acronyms should be employed in a variety
of forms. Extend abbreviations and acronyms to full word
phrases to encompass as many possible combinations as
possible.
Misspellings
A significant number of searches conducted each day are
misspelled. Include common misspellings in the meta tags of optimized pages
to capture any traffic that is mistyped or misspelled.
Shake it Up
Mix up the order of keywords in phrases to encompass
a broad range keyword phrases. Keyword phrase word order variations can
be a great source for new keyword phrases.
Hyphenate
Consider hyphenating search terms, as this is likely
an area competitors are unlikely to venture. The hyphenated term
could score well in search engines.
Determining Keywords
http://www.small-business-software.net/determining-keywords
Additional Resource for Determining Keywords - .htm
Optimizing a site for a variety of keywords will give
your site the advantage of being found by relevant searchers. The extra
keywords could result in increased profits from customers who might not
have otherwise located your web site.
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