The importance & the context of building links coming into your web site was detailed in the article "The importance of building backlinks"

Now we approach the next step on the links ladder. This is to understand the various issues related to the linking campaign that you will need to mount, to establish your worth in the algorithms of search engines . Some of the issues that we will be tackling in this & subsequent articles are:

. Creating one way incoming links to your site.
. The identification of resources to link.
. Evaluation of the resources identified.
. How to approach others with your link requests( some samples).
. Where to put the link the link in your web site.
. Where should the incoming link to your web site be placed in others site.
. The almighty anchor text.
. Linking software evaluation.
. The donts of linking campaign.
. Sundry tips & trips.
. How to maintain the linking ledger.

Before we begin with the details of your linking campaign(LC) we are assuming that your site has some great content or some good tool or something which creates unique value(UV) for visitors. Remember to keep the UV as the lynchpin of your web site linking strategy. Think about is like this. Would you want to link to someone who doesn’t have anything of merit on his or her site.

Hence the first step should be to set up your house properly before inviting others (SE, editors & web masters).

Now that you have created noteworthy inducements lets get started with the LC. Pls remember that one good quality incoming link is better than 100 inferior quality incoming ones. The quality of the linking campaign is very (allow me top add one more very) very important.

First item on the agenda is to generate & create one way incoming links into your web site. These links are at the highest priority as far as our LC goes. This is because the SE sees them as they are: one way links. This gives it a significant vote. In other words the SE knows that you have not traded a link Some one has found genuine merit in your web site & has linked to you. They value that link higher than others (all others remaining equal).

Hence our first effort should be directed towards creating these. Now some of the ways to do this is:

Get the directory listings first. There are numerous directories( Dmoz, Yahoo, Zeal) etc which one can submit a site to. With some one like dmoz you can aspire for more than one incoming link as well. You can try some of the paid options of URL inclusion if your budget permits it (business.com, yahoo.com etc) Then there are multiple, regional & topical directories which one can look for & get the site submitted to. Then of course there are some portals which are hubs for the theme that your web site is on. Find them & submit to them( a great way to look for them is to go to Teoma & give your key search term in their search box .On the results page look at the resources sections. The hubs of your theme or domain area will be listed in there)

Once you have found & listed into these directories, hubs, portals etc what do you do. Take the next step for creating one way links.

That is become the internet guru on your subject matter. To get yourself to that status write articles & columns on your subject matter of expertise. These articles should be genuine content which adds value to the reader & are not just under cover publicity campaigns for your product or service. Once these articles are created include your bio ( obviously with your hyperlink into it- this is great place to control your anchor text so be judicious ) & submit that article to various online resources & content providers.

Next Article:
Internal Linking – An Introduction
Internal links are the constituent elements of the way your web site is organized. They are the bridges by which one page of your site connects to the other & more importantly outlines, which page of your site will connect to which..........