The seven letters of the word PASSION represent the initials of seven essential principles of management:

* PROFIT: Maximise sales and minimise expenses; instead of pursuing profit, let profit follow you. A person who can manage a great business is a person who can bring profit to the customer. Profit is not to be chased. By continuously maximising your revenue and minimising your expenses, you must let profit naturally follow your effort. In other words, profit is the result of your continuous endeavour.

*AMBITION: Nurture your ambition continuously until it penetrates into your subconscious mind. To succeed, we must have a desire so strong that it reaches and permeates our subconscious minds. A mere dream of what you want is not adequate. Instead, cultivate a desire so strong and a vision so clear that they become a part of your subconscious mind. Such true ambitions should have specific and noble goals, causes, and ideals

* SINCERITY: Think about the other party in all your business transactions; aim for a win-win situation. Make your client happy. There can be no long-term business success in which only one party benefits and the others suffer. A successful entrepreneur must create harmony through sincerity and a deeply held love of other human beings. Sincerity binds the listener/reader to the speaker/writer.

* STRENGTH: True strength is courage; never act in a cowardly manner. It takes courage to do the right thing. Self-sacrifice is the price every leader should be willing to pay. Us leaders must be courageous and righteous. We must not merely preach work ethics and the rules of the workplace - we are called to set a living moral example for every person.

Always remember: The team is a mirror that reflects its leader!

* INNOVATION: Use your individual creativity to create 'cani', constant and never-ending improvement. Unless we actively challenge ourselves in new fields, the future will be bleak for business and society in general.

I tell people that we have to be somewhat fanatical in order to accomplish anything really worthwhile. Your passion must be all-consuming. Passion is the energy of a person who knowingly attempts to overcome a seemingly insurmountable barrier. Fiery zeal, tremendous will-power, determination, and tenacity are all
sources of energy for breaking through a barrier. This energy is the necessary factor in overcoming any challenge, and been a bit fanatical is the state in which you are filled with this tremendous energy.

* OPTIMISM: Always maintain a positive, cheerful disposition; have a pure mind that is filled with hopes and dreams. Conceive optimistically; plan pessimistically; and execute optimistically.

Realize that being an entrepreneur requires relentless determination, effort, and a willingness to face countless risks.  Do not allow challenges to make you negative, pessimistic, or cynical in your views.

Remind yourself daily that a cheerful disposition invites success. It is difficult for any nihilist, cynic, or pessimist
to become successful in a positive endeavour.

A clear vision produces tremendous confidence, fortifies your will to work hard, motivates others, and leads them to success.

* NEVER GIVE UP: Success lies in a person's willingness to make relentless, step-by-step efforts, even on mundane tasks. This may sound simplistic, but the person who continues working more earnestly than anyone else will always achieve success.

Aim at a goal that is so far away it makes you wonder whether your "daily steps" make any difference at all - but let those steps accumulate!

Remember that even the greatest accomplishments are nothing more than the accumulation of small, seemingly trivial tasks. There is no valid shortcuts to long-term success.

Keep one firm conviction in your heart at all times: You have not failed until you stop trying.

In closing please do not consider this article a sermon by a preacher. Rather, I hope that you will ponder upon the principles I have shared and consider using them to develop your own life and business into something even more wonderful than they now are.

"If one advances confidently in the direction of his dreams, and endeavors to live a life which he has imagined, he will meet with a success unexpected in common hours."
*-- Henry David Thoreau