The Full Circle of RSS Marketing
Power
RSS is a many-in-one marketing & publishing tool,
although unfortunatelly most marketers still fail to understand this powerful
concept.
While RSS does provide a number of benefits when used
for each individual marketing function, best results are achieved when
it is fully integrated in your internet marketing strategy. In more simpler
terms --- when you use it to power most of your marketing online.
The key point is that RSS makes various marketing functions
work together, in order to generate the best possible end result.
It’s now the time to tie it all together and see the whole
picture …
1]
RSS as a content delivery channel for communicating with
subscribers, customers, prospects and partners gets your content delivered
and provides you with multiple new content delivery & business development
opportunities. Yes, RSS gets your content to your subscribers without fail,
enabling you to communicate with them and sell to them.
2]
RSS as a promotional/visibility tool increases your traffic
by improving your search engine rankings, generating traffic from new RSS
specific sites and getting your content published on other sites. Each
of these activities brings new visitors to your site, which are now ready
to be converted in to new subscribers with which you can communicate (via
RSS and/or e-mail) on the long-term. In addition, the improved visibility
enforces your brand and generates more credibility for your company.
3]
Content delivery to end-users and content syndication
together form the basis of RSS conversations, which further spread your
reach throughout the internet and serve as a strong PR platform.
4]
Once you have access to more prospective subscribers,
to which you want to deliver content via RSS, you can provide them with
your own branded RSS aggregator to make the switch to RSS easier for them,
as well as to establish a constant connection with them, enforce your brand
and develop brand experience. Your branded aggregator also serves as a
sales platform for your own products and an advertising platform to generate
advertising income.
5]
As a publisher, your goal is to better satisfy the needs
of your visitors, establish yourself as a key content source in your industry
and make your visitors come back more often. Providing access to additional
information is one of the elements to make this possible. Use RSS to syndicate
content from other websites and, as an upgrade to target their most focused
content needs, create RSS radars for your key phrases.
6]
RSS radars will in turn also generate additional visibility,
especially through improved search engine rankings, and generate new subscribers
for your RSS feeds.
7]
All of the above will create advertising venue and create
a new source of income.
8]
In addition, using RSS advertising as an advertiser yourself
you can increase the reach of all of the above activities.
The system comes full-circle, establishing RSS as the
tool that powers an important share of all of your internet marketing and
publishing activities.
Next Article:
Content
Syndication Through RSS Feeds
Growing websites can benefit from RSS feeds since they
allow for fresh copy to be updated regularly online. Once the RSS feeds
are inserted into the web pages, they provide a steady stream of syndicated
content.......
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