The SEO Rip-Off
I have decide to write this article as a result of numerous
emails. It seems more and more people are falling victim to bad SEO. The
main complaint is that they are paying entirely too much for little or
no results. Additionally, many fall prey to bad SEO practices. If you plan
to hire an SEO pro in the future, I suggest you use this article as a set
of guidelines.
Before going with any SEO firm or individual, do the following:
A) Find out how established and experienced an SEO firm
is before you negotiate.
Do they have a sizeable client list under their belt?
Are they published?
B) Scrutinize their portfolio.
What kind of results have they achieved?
Contact a few of their clients. Were they satisfied with
the work performed?
C) Consider and confirm their methods?
How will they optimize your site to reach your keywords?
Do they use organic methods? Some individuals or companies
use doorway pages, hide text in the background, utilize re-directs and
other blacklisted methods. Stay away from these.
D) Get a least three proposals from different SEO firms.
Look at each one carefully. Are there similarities? Proposals
will help you see which companies are honest and which are trying to sell
you something you don't need.
What is the cost? The cheapest isn't always the best,
however, the highest price may not be attached to a comprehensive and viable
course of action. Try to find find an individual or organization that will
give you what you want within your SEO budget.
E) Contract, Contract, Contract.
Get everything in writing. Look over the document carefully.
Be sure it covers everything you have discussed, including methods of achieving
your desired results. Have the copies signed by both parties. If the job
is a large one you may want to consult a lawyer.
F) Clearly state the terms of payment.
While most SEO firms will not do any work for free or
agree to a results based pay scale, many competant SEO professionals will
not shy away from a base plus performance incentive package. I am not a
firm believer in prepaid contracts.. Most SEO professionals will abide
by the 50% up front, 50% upon completion standard. Make sure all financial
terms are as clearly defined in your contract as the actual scope of work.
This will protect all parties involved in the event that expectations are
not met.
All in all, try to do your best to educate yourself on
SEO. Have a basic understanding of SEO terminology and SEO methodology.
Anyone offering SEO services should not have a problem explaining how they
intend to get you results. If they fail gain your confidence or raise a
red flag for any reason whatsoever, keep searching. You will eventually
find someone who will help you reach your goals for a fair price. Happy
hunting.
Next Article:
Why
Getting More Traffic is the Biggest Mistake Web Owners Make
The biggest mistake web owners make is thinking that
it's all about GETTING MORE TRAFFIC. The term 'web traffic' gets
over 43,000 inquiries per month according to Overture - that's over half
a million queries a year.....
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