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Tools for Online Tracking
In order to determine which advertising and marketing
efforts are effective you must have ways to measure the results of those
efforts. Alerts and instant notifications can be instrumental in monitoring
search engine position, trademarked terms, monitoring competitors and staying
abreast of online occurrences. And, of course, the notification can be
used for "ego searches".
Ego Searches
What is an ego search? Find out where your name or company
is mentioned, view forum posts or online articles that mention your name
or company.
Trademarks
The best offense is a good defense. By monitoring newsgroups
or search engines for trademarked terms, you often head off a future conflict.
As a trademark owner, it is your responsibility to actively protect your
mark. Otherwise, you could lose your trademark rights. Monitoring tools
send immediate notification should any suspected trademark infringements
occur.
Search Position
Statistics show that more than 85% of Internet users
find web sites with the help of the search engines. Therefore, a website's
search engine position is crucial to its success. Prudent webmasters regularly
check their search engine position. Monitoring fluctuations and re-indexing
of major search engines affects keyword terms and phrases. Monitoring of
positions will alert webmasters to any shifts before sales decline.
Competitor Watch
Monitoring newsgroups for mentions of competitors may
allow you opportunities to chime in and offer an alternative solution in
a helpful, friendly way. Knowing exactly what your online competitors are
doing provides a competitive edge that can be used to your advantage.
Website Downtime
Accessibility is the most critical measure of your website's
performance. If customers can't access your site, they can't shop; and
if they can't shop, they can't buy. More important, your business could
gain a bad reputation among your customers, which translates into negative
word of mouth and even worse, if you're highly visible, negative press.
So regardless of what else you monitor, you want to monitor websites for
downtime.
Take a look at the various tools available and how they
can be used to keep you current on relevant issues.
WebAlerts - Recieve email updates of the latest relevant
Google results based on your choice of query or topic. Alerts can be sent
based on information in Google News, Google Searches or both.
http://www.google.com/webalerts
PubSub - PubSub matches your requests against new information
as it appears real time. Searches can be categorized to search, blog entries,
SEC/EDGAR Filings, press releases, news group posts or flight delays.
http://www.pubsub.com
Ego Alerts - Google news search turned into an RSS feed.
http://www.justinpfister.com/gnewsfeed.php
Ebay Alerts - Ebay Alerts monitoring will create an RSS
feed to monitor Ebay auctions for specific keywords or phrases. When a
new item that contains those keywords is added to Ebay you will receive
notification via your RSS feed!
http://www.freebiddingtools.com
Amazon Alerts - Generate a URL which you can use to automatically
search Amazon.com with your favorite RSS news reader. It will automatically
update you when new items meet your search criteria. I personally use it
to look for new books on topics I'm interested in, and I have the defaults
set to do the same, but you can adjust it to search any of Amazon's stores.
You can also adjust the search order and what kind of items you wish to
search.
http://www.oxus.net/amazon
Internet Seer - InternetSeer remotely monitors your website
to insure that your site is available 24/7. If InternetSeer is unable to
reach your site, we will send you an immediate e-mail alert that your site
is unreachable.
http://www.internetseer.com
NetNewsTracker - NetNews Tracker is a clipping service
for Usenet newsgroups. Newstracker searches newsgroups twice daily for
any specified words or phrases and delivers alerts via e-mail. Newstracker
can be used to monitor newsgroups for names, company names, products, URLs,
or any other topic of interest.
http://www.netnewstracker.com
Other Suggested Resources -
Monitoring Tools - Monitoring Tools is a directory of
online monitoring tools and applications
http://www.monitoring-tools.net
Monitoring Software - Monitoring Software is a collection
of downloadable monitoring software solutions.
http://www.monitoring-software.net
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