RSS feeds have yet to hit the mainstream, but they are beginning to appear on prominent web sites including CNN, MSNBC, Yahoo, and even Google. While many sites are now publishing their own RSS feed, they fail to pursue the important step of promoting it.

RSS feeds have been growing steadily in popularity throughout the year. They have begun appearing on almost every news related source, and now even corporate web pages. While more businesses begin to cater to the opportunity of creating an RSS feed, many do not fully understand their exact usage. It is as if publishing an RSS feed will magically create traffic and pull constant visitors to their site. Maybe they believe the web search engine robots will pull and distribute the feeds. However, the truth is that most major search engines today do not yet incorporate RSS feeds into their main search engine results. They may completely skip over the RSS feed link when spidering a site. However, there is a world available that these new RSS users are not yet aware of. It is the world of RSS search engines.

As the major search engines continue collecting standard web pages and try their best to keep updated with the new content, the RSS search engines are quietly churning away on pings, feeds, and new content by the second. They have a different way of collecting feeds than the major search engines and their users have a different way of sifting through the content.

Most RSS search engines require you to submit your RSS feed directly to them. They will then begin spidering your content, making it available for searches, and refreshing your feed as it is updated. Users are flocking to the RSS search engines for new content. With their RSS reader software tuned to specific keywords in the search engines, they can now pour through much more content than they previously could with a web browser. This opens tremendous opportunities for your products and ideas to be heard. RSS feed publishers should become fully aware of the importance of RSS search engines in order to maximize the results of their feed.

There are over 100 RSS search engines available and the number grows each month. Submitting your RSS feed to each one is a necessary task. From small search engines to large ones, each one can provide you with potential RSS visitors and they certainly add up. Promoting an RSS feed should be considered no different than promoting a web site.

You may have created and published an RSS feed, but that doesn’t mean people are actually reading it. Submit your feed to the RSS search engines and watch your readers grow. Your web site traffic is sure to follow.

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