Every crisis is an opportunity and presently the world economy is facing an unprecedented crisis. The slump in economy has resulted in a downswing in the share market. Can an investor hope that shares will yield profit at this juncture? The answer is in the affirmative.

This is also the time and opportunity to think coolly and take affirmative actions. If you are those that genuinely believe that risk taking is necessary in trading, this is the favorable time to take risks. Value investor never had it so good for quite some years. Make proper research and look out for companies with steady growth, good earnings and low debt. Pick some of them that are farthest from their 52 week high. To get bargain shares and hold on to them until the market recovers is the game plan. You need to visualize for the next 5 to 10 years and leave the investments to take care themselves. Select well established and stable companies. In recession, shares mostly continue to decrease in prices. Invest in piece-meal installments. Do not use the entire amount that you propose to invest, in one go. Do the exercise in parts.

Recession does not mean all the segments of industry will experience downtrends. Some industries thrive, no matter what is the shape of the economy. Spot such companies after proper research and invest in those companies.

The pattern of spending by the consumer will mostly change in recession. People will not go for large luxury items and instead, opt for repairs/accessories on the items they already possess. Service industries may get a shot in the arm. Buy under priced shares of the companies that will successfully withstand the recession onslaught.

Avail his occasion to revise your investment strategies and frame new ones. Investment tips are important, but the all-time important criterion in share investing is your sound judgment. The lessons that you learn in the college of self-education and your experience get priority in deciding the investment proposals. Never compromise the aspect of security, howsoever tempting may be the offer. An investor needs to be extra careful during the unstable economic times.

The investors with foresight and those willing to take calculated risk make the best of this opportunity. They think opposite of the crowd. When the wallets are getting tight, and companies slash their marketing budgets, this could the time to push your brand. Look out for the shares of such companies. John Quelch, the Harvard Professor opines, "It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times."

Investing in shares during recession is a tough proposition. Those with theoretical and practical knowledge will go on trading with profits. To the exceptional ones, it is the normal game, whether recession or no recession. They are ready for the high stakes and they have established informational channels to enable them to take accurate decisions. Such masters correctly estimate particular point of time to invest during trading sessions.

For the layman and for those who have limited funds to invest in shares, it is better to be silent spectators of the market. Yet, there is an alternative route. Get in touch with an experienced broker, who has specific expertise, how to deploy funds in shares during recession. Such brokers will advise you of the merits of both long term and short term strategies. Study their proposals and based on your judgment, take appropriate decisions, always keeping in mind the stop loss limits.

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