It has long been said, and not without justification, ,that stock market investment is not for the faint hearted and when you take into account the fact that many investors over the years have lost everything it is not difficult to see why.

With the economy seemingly in a constant volatile state it might seem that investing in the right stocks and shares would be an impossible task to do accurately. However, since the invention of the computer, modern information technology has make stock market investment much easier to access by people from anywhere in the world. It has also facilitated the task of research which is an important part of any stock market investment especially as your money will be riding on all stocks selected for purchase.

Today, more than ever, stock market investments seem to be enjoying an all time high but it is as well to remember that fortunes can be lost easier than won. So, for those who would like to get the very best out of their stock market investments, the following advice may prove to be helpful.

1. Investing in the stock market carries inherent risk

It is generally believed that there is nothing difficult about buying stocks and, of course, this is quite true. But just buying is not dealing and so the next part of the operation is to sell your stock at a profit and this is where the problems actually start. If you wish to make a profit then you have to wait until the value of the stock begins to rise and, once this happens, to then know at which point to sell for a profit. If you sell too soon you will miss some extra profit but if you wait too long then you may lose out completely should a downturn fall to below your purchase price. In the early days and until you have more experience it is best to be restrained with your outlay - better to lose a little rather than a lot. This is good stock market investment strategy.

2. The 'trailing stop strategy'

The most experienced investors incorporate this when getting stocks. This involves 'riding' their stocks high whilst maintaining an exit strategy should things begin to deteriorate. This is where liquidity plays a vital role in their investment as this liquidity can be easily converted to cash should the need arise.

3. Never invest more than you can comfortably afford

This really just boils down to common sense; it is quite easy to get carried away should a stock market investment look like a really good buy. However it is wise to always remember that there is always the risk of losing ones money so enthusiasm should always be tempered with judgment and restraint. In this way your best stock market investment will not turn out to be a catastrophe.

To sum up, the best advice is to always approach each investment with caution, do the groundwork with regard to research and company background and use an amount of purchasing capital that you are comfortable with and which you can afford to lose. If you heed this advice you will avoid falling into the 'gambling' state of mind which can happen all to easily and which has bankrupted many in the past. Read all you can about stocks and shares, take a few instruction courses (which are readily available) and you will find that your best stock market investment can become a reality.

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