Whether you liked it or not, you have to accept the fact that in the career and employment fields, LinkedIn, the professional online networking media site, has become a huge game-changer over the past years. What used to be thought of in the early days of the mid-2000s as the professionals version of Facebook, LinkedIn now millions of users worldwide and has become the expected place for all professionals to display their work experience, qualifications, and credentials.
One of the key importance of LinkedIn for career path changer or job seeker is that many recruiters now search the LinkedIn website for their employment needs and it is vital to make it easy for these recruiters to find you.
Today, LinkedIn has become the perfect way for you to be accessible by others and showcase your accomplishments without bragging. Let’s take a typical scenario that happens daily on Google. After meeting someone at a networking event and getting their contact information, the person of interest will want to get to know more about you before committing to contacting you. To do this they will most likely type in your first and last name into Google. In most cases if they don't find you on that first page they will stop searching for you.
LinkedIn Profile
You may be thinking since they have your business card they will get in contact with you. In most instances this isn't the case. Chances are they met many other people similar to you. What's great about having a LinkedIn Profile that is optimized with keywords is you are far more likely to appear on the first page of Google search results. This is excellent because it gives you the opportunity to sell yourself to the person of interest without sounding like your bragging. In many cases your LinkedIn Profile will convey more interest than your brief encounter in person.
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The importance of having an optimized LinkedIn Profile that appears in the first page of Google is invaluable. It can be the difference between receiving great opportunities and being skipped over by the person of interest. Never before has it been so easy and socially acceptable to display your achievements to other professionals thanks to LinkedIn. |
In today's tough economy, it does not matter whether are you preparing for a job change or not, it is very important to take advantage of all the professional tools available to you, including social media. Luckily when it comes to professional networking services LinkedIn is the only social media service you need to focus on. What this means for you are by having an effective LinkedIn profile you are taking full advantage of Social Media.
Be The Best Before Your Guests Arrive
You never get a second chance to make a first impression, and nothing looks worse on business social media than an incomplete profile. Like any platform used in your social media plan, the single most important thing to make sure of on LinkedIn is that your profile is 100% complete.
A photograph is essential, as nobody will want to deal with a profile without one. Remember also that LinkedIn is a business site, and you picture should reflect that. Professional headshots work better than a picture of you waterskiing.
Add a summary with all of your previous work history, including volunteer work and internships, and anything else you think might make a potential customer want to work with you. LinkedIn will even tell you on the right hand side how close to being complete your profile is.
Once you're sure you're looking good, you can invite anyone you know to connect with you. LinkedIn allows you to import your entire email contact list, which saves you the time and effort otherwise spent looking for them.
Conclusion
Having a profile on LinkedIn allows other professionals to find out more about your personal brand through a simple Google search. It also allows you to connect and communicate with millions of members currently on LinkedIn. Do you now see the importance of linkedin for job seekers?
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